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As part of its Spring/Summer 2025 collection, ECCO GOLF unveiled the BIOM H5 – a next-generation performance shoe combining Danish design with technical innovation. GMS was tasked with delivering an integrated global launch that:
  • Drove standout cut-through in a competitive footwear category.
  • Strengthened ECCO GOLF’s position as a leader in premium innovation.
  • Activated the launch through a global media and creator event at the HSBC Women’s World Championship in Singapore.
Our role was to craft a campaign that fused earned and paid media, social strategy, influencer activations, and immersive event experiences — ensuring the BIOM H5 was not only seen, but felt, by golfers and lifestyle audiences worldwide.

10K + engagements across owned channels

17 countries

460+ organic video views (+713%)

1.05M+ organic impressions (+676%)

The Activation
 Singapore set the stage for a launch that embodied ECCO GOLF’s design ethos — performance, craftsmanship, and style. The HSBC Women’s World Championship provided the ideal backdrop for an immersive brand experience, attended by 17 leading golf journalists from outlets including Golf.com, Golf Digest, Today’s Golfer, Hypebeast Japan and Golf Magazine Korea.Across several days, media and creators:
  • Took part in exclusive Q&As with ECCO ambassadors including Lydia Ko and Alison Lee.
  • Tested the BIOM H5 in authentic playing conditions.
  • Attended the championship as ECCO GOLF guests.
  • Joined evening launch and wrap events in Sentosa.
This multi-day brand immersion moved beyond traditional product seeding — positioning ECCO GOLF as an innovator with purpose, personality, and performance at its core.
The Results
 The BIOM H5 campaign achieved record-breaking engagement and visibility, delivering measurable impact across owned, earned, and influencer channels.
  • $1.3M+ earned media value across 20+ markets.
  • 1.05M+ organic impressions (+676%).
  • 460K+ organic video views (+713%).
  • 10K+ engagements across owned channels.
  • 550K paid impressions, adding further amplification.
  • 60+ creator and ambassador posts from names including Rick Shiels, Erik Anders Lang, Henrik Stenson, and Thorbjørn Olesen.
  • Significant sales uplift across key global markets.