PING G440 Family Launch

To support the global launch of the PING G440 range, GMS delivered a fully integrated campaign spanning digital, print, broadcast, and earned media.

PING G440 Launch Social Analytics:

Digital & Broadcast

We ran campaigns across 31 websites in 13 countries, supported by partnerships with DP World Tour and PGA Tour platforms. YouTube proved pivotal in reaching younger golfers, with 60% of pre-roll ads viewed on connected TVs—delivering strong efficiency in markets without broadcast coverage.
On TV, ads aired during Masters week in Germany, France, and Spain, reinforcing brand presence in key European markets.

Print

Capitalising on Callaway’s exit from print, we secured 46 premium cover positions across 48 media partners in 13 countries. This ensured high-profile visibility from January to May, with placements now held as anniversary positions for long-term value.

Earned Media & Influencers

We seeded products with 13 influencers across Europe, generating 85+ YouTube videos and 35 Instagram posts with highly positive feedback on distance and forgiveness. A Phoenix press trip and proactive distribution drove widespread media reviews, resulting in organic coverage from 34 outlets across 14 countries and reaching over 10 million users.

Results

• Social Media: 10.5M impressions, 2.4M video views, 127K engagements, 60K link clicks
• Media reach: 10M digital users and 906K print readers

Media quotes:

• “The G440 range doesn’t disappoint – simple to play and effective.” – Journal du Golf
• “PING continues to lead in innovation and performance.” Simply Golf
• “The one to beat!” Rick Shiels
• “Outstanding drivers offering stability, speed and sleek design.” James Tait, Bunkered

The G440 launch showcased how GMS leverages multi-channel strategy, influencer partnerships, and premium media placement to deliver impact across Europe.