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Recent News

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Golf Technology

Shot Scope, the industry-leader in advanced GPS and automatic shot tracking technology, continues to push technological boundaries with its new course and hole analysis feature – expanding its extensive performance analysis offering to users. Recent developments from the company have given Shot Scope users access to even more game-changing features, with an advanced game breakdown available to all those interested in their performance at specific courses or on individual holes. Course-specific statistics give golfers a comprehensive map of how they typically perform...

The winner of the Masters Tournament used Nippon Shaft’s N.S.PRO MODUS³ Hybrid Tour X-flex shaft in his utility iron last week at Augusta National Golf Club in Augusta, Georgia. It was the fourth victory of the calendar year for the No. 1 player in the world, who shot 10-under par with rounds of 69-67-71-71—278. The steady 25-year-old Texan took home a winner’s cheque of $2.7 million. “Nippon Shaft would like to congratulate the winner of this year’s Masters Tournament,” said Hiro Fukuda,...

Burhill Group Limited (BGL) is proud to announce that its entire portfolio of golf clubs has been successfully reaccredited as GEO Certified®. This news highlights the group’s continued commitment to environmental progression and solidifies its place as the only major multi-course operator to have GEO Certified status across all sites. Each club will hold the renewed certification for the next five years. The GEO certification encompasses environmental success in the areas of golf facility operations, golf development and renovation, and golf tournaments....

Increased softness and tackiness of rubber compound complement proprietary design for more traction, enhanced comfort and better performance Golf Pride, an industry leader in innovation and sports performance equipment, announced today the introduction of CPX®, the company’s softest performance grip yet. The new CPX — standing for “Comfort Performance Extreme” — provides superior feel through a combination of extreme softness and exceptional new technology, including the company’s first-ever raised, EXO diamond-quilted pattern. For players who seek the confidence that comes from...

ECCO GOLF ambassadors, Henrik Stenson and Erik van Rooyen, have each designed custom versions of the ECCO BIOM® H4 shoe for the SS22 collection – with the PGA Tour stars coming up with striking and unique designs that reflect their style and personalities on and off the course. Paying homage to his nickname - and following on from the popularity of his S-THREE ‘Iceman’ design - Stenson has helped with the design of another ultra-cool ‘Iceman’ inspired shoe in an ice-cold...

David Cederholm, EMEA Sales Director for Toptracer, is set to attempt to break the Guinness World Record for the most golf balls hit in a 24-hour period. The record, which has stood since 22nd June 2002, stands at 10,392 balls, which averages at one shot every 8.3 seconds. David will be taking on the challenge for a cause very close to his heart. In early 2021, a close friend of David’s, Peter Kerr, was sadly diagnosed with a glioblastoma. The rare and...

Foremost Golf, the U.K’s largest retail and marketing services group, has promoted Christoph Rohner to the role of EMP Social Media Manager, to oversee the group’s EMP Social Media member support service. One of the key components of its Elite Marketing Programme (EMP), Foremost’s innovative EMP Social Media solution gives members a better way to manage their social content and interact with their audience online. Integration with the new EMP Content System saves Foremost members further time with the necessary tools located...

Shot Scope, the industry-leader in advanced GPS and automatic shot tracking technology, has announced some exclusive statistics comparing the ability of European and American club golfers, ahead of the 2020 Ryder Cup at Whistling Straits. In true Ryder Cup fashion, Shot Scope compared European and American golfers in a 12 v 12 ‘Sunday singles’ style event. Each match featured a different performance statistic designed to set apart the ability of golfers from either side of the Atlantic. After all 12 matches...

Engineered for golfers in search of versatility and improved shot making inside the scoring zone, PING today introduced the Glide Forged Pro wedge series. The tour-inspired, high-spinning design is offered in two grind profiles and multiple loft options to fit players who rely on precision and control to shoot lower scores. The custom-fit, custom-built Glide Forged Pro wedges are now available for pre-order at authorised PING retailers around the world. “When you look at the Glide Forged Pro wedge, everything about it...

Employing a patent-pending technology known as AlumiCore, PING today introduced the i59 iron, a forged blade that delivers the look, feel and trajectory control preferred by better players with forgiveness unprecedented in blade-style designs. The custom-built i59 irons are now available for custom fittings at authorised PING retailers around the world. “There’s been a lot of anticipation for the i59 iron since we took them out on tour a few months ago, so we’re very excited to bring them to golfers around...