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Recent News

Newsletter

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Golf Equipment

Posted on June 17, 2026
Competitive socialising, Entertainment, Golf, Golf Equipment, Golf Resort

ECCO GOLF has announced the signing of Ladies European Tour star Smilla Sønderby on a multi-year ambassador agreement. One of Denmark’s brightest golfing prospects, Sønderby joins ECCO GOLF’s growing ambassador roster following an impressive start to her professional career, which has already yielded two professional victories. The 25-year-old claimed her most recent title at the MCB Ladies Classic – Mauritius in May this year, wearing ECCO GOLF LT1 shoes. Her breakthrough victory came at the 2023 KPMG Women’s Irish Open, where she won...

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Posted on May 18, 2026
Competitive socialising, Entertainment, Golf, Golf Equipment, Golf Resort

Monday, May 18, 2026 - ECCO GOLF ambassador Aaron Raiproduced a career-defining performance at Aronimink Golf Club, capturing his maiden major championship title with victory at the PGA Championship. Rai, wearing ECCO BIOM TOUR shoes, delivered a stunning final round five-under-par 65 to secure the Wanamaker Trophy by three shots, sealing the biggest win of his career in style. A long-term wearer of ECCO GOLF shoes throughout his career, the victory marks Rai’s first triumph since officially joining the brand as an ambassador at the start of 2026,...

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Posted on February 26, 2026
Competitive socialising, Entertainment, Golf, Golf Apparel, Golf Equipment, Golf Footwear

Tønder, Denmark, 26/02/2026 - Blending natural motion with cutting-edge innovation, the new ECCO GOLF BIOM C5 represents the evolution of performance design. Combining advanced athletic comfort with premium Scandinavian craftsmanship, BIOM C5 is engineered to deliver exceptional control, stability, and breathable waterproof protection in every round. Building on the legacy of ECCO’s BIOM® NATURAL MOTION® technology, the C5 has been refined for modern golfers seeking lightweight performance and complete confidence from tee to green. Anatomically designed to follow the natural contours...

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Posted on February 23, 2026
Golf, Golf Apparel, Golf Equipment

Sittingbourne, UK – Sittingbourne, UK – PowaKaddy, the UK’s number 1 electric trolley company, has launched its 2026 collection, delivering further refinement across its market-leading line-up that has a trolley to meet the needs of every golfer. Alongside the 2026 collection, PowaKaddy is launching a game-changing new electric trolley selector tool that will redefine the decision-making journey for PowaKaddy customers. The 2026 collection continues to be built around PowaKaddy’s three core trolley families that delivered so much success in the UK...

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Posted on February 8, 2026
Competitive socialising, Entertainment, Golf, Golf Apparel, Golf Equipment, Golf Footwear

ECCO GOLF ambassador, Freddy Schott, claimed his first career DP World Tour victory on Sunday in dramatic fashion at the Bapco Energies Bahrain Championship at Royal Golf Club. Schott, wearing ECCO GOLF STREET 720, produced a gutsy final round five-under-par 69 to finish tied for the lead at 17-under-par. Schott turned on the afterburners in a dramatic playoff, as his opponent’s tee shot on the second playoff was sent out of bounds, earning the 24-year-old German his first career win on the...

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Posted on June 16, 2025
Golf, Golf Apparel, Golf Equipment, Golf Footwear, Health and Lifestyle

GolfMagic, one of the UK’s most trusted golf media platforms, has named the ECCO BIOM H5 as the Best Golf Shoe of 2025, highlighting the pioneering technology that has helped to make it the most complete package in golf footwear this year. In its annual golf shoe test - published in a detailed YouTube review - GolfMagic praised BIOM H5 for its outstanding comfort, traction, and hybrid versatility, ultimately awarding it the top spot among this year’s standout releases. “BIOM H5 is doing everything...

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Posted on May 21, 2025
Golf, Golf Equipment, Golf Software, Golf Technology, Luxury Residential

(Edinburgh, Scotland) 21, May 2025 – Shot Scope, the industry-leading manufacturer of GPS, rangefinder, and performance tracking technology, is proud to announce a new distribution partnership with Golfers World, marking a significant step in the brand’s continued expansion into the European market. The partnership will see Shot Scope products distributed across France, Germany, the Netherlands, and Belgium through Golfers World and Piguy (France) and its affiliated retailer Golfers World. As part of this launch, Shot Scope is enhancing its accessibility in these regions by...

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Posted on April 30, 2025
Golf, Golf Apparel, Golf Equipment, Golf Travel

(Gainsborough, UK – 30, April. 2025) – PING has expanded its range of innovative, lightweight carry bags with the introduction of the Moonlander, designed specifically for golfers who value simplicity, performance, and refined style. This launch comes alongside the refreshed Moonlite carry bag, the lightest model in their lineup. PING is also rolling out fresh colourways across its full carry bag collection, as well as limited-edition Gradient Mr. PING designs in the Hoofer 14 and Moonlite models – marking the start of...

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Posted on April 10, 2025
Competitive socialising, Golf, Golf Equipment, Golf Resort, Golf Travel, Luxury Residential, UK Golf Destinations

Sandwich Bay, Kent – April 8, 2024 – The Hagen 54, a 54-hole golf event to be held at Prince’s Golf Club, Royal Cinque Ports and Royal St. Georges from July 23 - 24, 2025, and GMS, a global golf marketing agency headquartered in the United Kingdom, have announced a communications partnership that will see GMS provide comprehensive public relations support to The Hagen 54 - enhancing brand awareness and market presence across North America.   In the Hagen 54’s inaugural year, it...

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Posted on April 3, 2025
Competitive socialising, Entertainment, Golf, Golf Equipment, Golf Software, Golf Technology, UK Golf Destinations

(Dallas, Tex.) April 2, 2025 — Toptracer, the world’s number one range technology and official range technology of The Home of Golf, announces an exclusive competition taking place at its partner ranges around the globe featuring the Old Course Reversed from April 2 - 30. In the 19th century, as standardized golf course routings emerged, the original Old Course at St Andrews’ 18-hole routing was typically played in a clockwise direction, starting from the current first tee and finishing at the current 17th green. In...

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