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Recent News

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Golf

Posted on July 2, 2021
Golf, Golf Apparel

PING has released details of its Spring/Summer 2022 men’s apparel range, which combines the latest premium fabrics with eye-catching and stylish designs, so that golfers can look and play their best. Due to continued demand, the collection is their largest to date and is inspired by PING’s rich heritage, with key styles paying tribute to PING’s pioneering engineering history. Staying true to PING’s clean and timeless design ethos, the SS22 men’s collection features a key focus on ‘Elevated Geos’. The refined...

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Posted on July 2, 2021
Golf, Golf Apparel

PING has unveiled details of its Spring/Summer 2022 collection. The new range creates an uplifting summer mood, using colour and performance fabrics in a mix of heritage-inspired patterns that have been modernised to soften and update traditional formal looks. The garments showcase a variety of elegant designs in what is their most diverse women’s offering to-date, highlighting PING’s dedication to the women’s game. For SS22, PING have introduced recycled content into a number of styles and have broadened their women’s offering...

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Posted on July 2, 2021
Golf, Golf Resort, Golf Travel, UK Golf Destinations

Golfbreaks, the market leader in global golf travel, has appointed GMS as its marketing agency, effective immediately, as the golf tourism sector braces itself to bounce back with a bang in 2022.   Having previously worked together, Golfbreaks has selected GMS to assist with multi-channel content creation, marketing consultancy, and improving awareness of brand partnerships, as well as utilising the agency’s best-in-class consumer database.   While the pandemic has caused major disruption to the international tourism industry as a whole, Golfbreaks has seen its...

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Posted on June 30, 2021
Golf, Golf Resort, Golf Travel, UK Golf Destinations

Visit Kent, the official destination management organisation responsible for supporting and growing tourism in Kent, has appointed GMS as its marketing agency for an upcoming campaign focussed on The 149th Open. With the domestic golf tourism sector experiencing unprecedented demand, Visit Kent through its dedicated ‘Golf in Kent’ partnership, is looking to use the staging of Europe’s most significant golf event to amplify the breadth of offering in the area, and ultimately bring more visitors to one of England’s most spectacular...

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Posted on June 28, 2021
Golf, Golf Equipment

PING pros were dominant on the European Tour and PGA TOUR on Sunday as the brand celebrated victories on both sides of the pond. Viktor Hovland became the first Norwegian to win on the European Tour as he secured the BMW International Open title, while Harris English was victorious in a mammoth eight-hole playoff at the Travelers Championship on the PGA TOUR. Hovland started his final round at Golfclub München Eichenried with a three-shot advantage, and the 23-year-old birdied the 13th...

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Posted on June 24, 2021
CBD Oil, Golf, Health and Lifestyle

Darren Clarke CBD, an exclusive partnership between major winner, Darren Clarke OBE and Sana Lifestyle, distributor and licensee of CBD and other plant-based wellness products, is launching a range of premium oils that are set to raise the bar in the golf CBD market. Darren Clarke CBD provides golfers with a credible, premium product which acts on the body’s endocannabinoid system; a network of receptors that interact with various cannabinoids to maintain vital functions and improve sleep quality, reduce pain, lessen...

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Posted on June 23, 2021
Golf, Golf Equipment, Golf Technology

Shot Scope completes final phase of Strokes Gained implementation to industry-leading performance tracking platform Shot Scope, the industry-leader in performance tracking technology, has completed the final phase of its Strokes Gained platform implementation, which will allow users to benchmark their game more accurately than ever before via the mobile app.  This final update in the three-part implementation programme will allow Shot Scope users to compare their performance statistics against six different handicap levels – 0, 5, 10, 15, 20, and 25. The upgrade...

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Posted on June 15, 2021
Golf, Golf Equipment, Golf Technology

Nippon Shaft’s Modus Series notched its 240th and 241st victories since it debuted on pro Tours a decade ago, with wins on the European and LPGA Tours. A European Tour veteran from Northern Ireland won the inaugural Scandinavian Mixed Hosted by Henrik & Annika, in Gothenburg, Sweden using N.S.PRO MODUS³ Tour 120 steel shafts in his irons. It was the first European Tour victory for the 37-year-old who finished at 17-under par. His 8-under final round featured eight birdies and an eagle...

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Posted on June 14, 2021
Golf, UK Golf Destinations

Essendon Country Club, Hertfordshire, is today announcing plans to restructure its golf agronomy department, bringing in best-in-class personnel to help establish the club’s desired position as one of the Southeast of England’s premier golf venues. As part of the restructure, Craig Gibson will be stepping into a new role as Estates Manager, tasked with overseeing health and safety, course spraying programmes, estate security, and management policies around the club. Marc Winnan, who has previously worked in senior greenkeeping positions at The Grove,...

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Posted on June 9, 2021
Golf, Golf Equipment, Golf Technology

Nippon Shaft’s steel shaft products were in play through the bags of both the winner and runner-up at the 2021 U.S. Women’s Open, which ended in sudden death at Olympic Club in San Francisco. The winner – who tied for the youngest-ever U.S. Women’s Open champion at 19 years, 11 months and 17 days – used N.S.PRO MODUS³ prototype steel shafts in her irons and wedges to claim the title, with a birdie on the first hole of a sudden death...

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