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Golf

Global golf footwear pioneers, ECCO GOLF, have once again pushed the boundaries of comfort, style and innovation with the introduction of the sneaker-style ECCO GOLF STREET 720 as part of the Danish brand’s Autumn/Winter 2024 collection. A golf shoe designed to be worn all day and night, the fresh new model offers big city vibes with a birdie mentality, making it perfect for a night out on the town or a quick 9 holes – or both! Based on a sneaker from...

Aptly named The Sure Thing, the club is designed to increase the likelihood of making contact with the ball, no matter your skill level London, UK  01/08/2024 – Topgolf continues to make golf more accessible for all with the unveiling of a brand-new golf club: ‘The Sure Thing’. Created to make the game significantly easier and more enjoyable, The Sure Thing is available for use exclusively at Topgolf venues around the world. Topgolf celebrates the bad shots from novice players just as...

Shot Scope, the industry-leader in advanced GPS, rangefinder and shot tracking technology, has secured $8.5m in capital, accelerating its offering of technology and game improving data to over 60 million golfers worldwide. Led by Guinness Ventures, the company has raised the capital to continue strong investment into product development, specialist resource, and global brand marketing - as it continues to provide subscription free, game-enhancing technology to golfers. With GPS wearables, laser rangefinders, and shot tracking devices, Shot Scope is committed to...

Engineered with the score-lowering technologies of its adult line and inspired by its on-going commitment to introduce more juniors to the game, PING announced today the next generation of its custom-fit, custom-built Prodi G junior clubs. The new Prodi G clubs are available for custom fitting and pre-order at authorised PING golf shops around the world beginning today. Along with performance improvements throughout the set, the company is introducing WebFit Junior, a web app that recommends club specifications and set makeup...

Golf Genius, the leading provider of cloud-hosted golf software solutions, has announced a multi-year technology services agreement with the PGA of New Zealand (PGANZ), further expanding its global reach across national associations. PGANZ joins a growing portfolio of national PGAs that have chosen Golf Genius’ market-leading tournament management solution, including the PGAs of America, Australia, Belgium, Canada, Holland, Japan, Portugal and Spain. “This exciting cooperation extends our longstanding commitment to provide PGA Professionals with the best technology and support available in the...

Golf Genius has announced that it has acquired Swing by Swing Golf, Inc. - owner of the SwingU golf GPS and scorecard app, and the SwingU Coach performance data platform – as the latest addition to the portfolio of Golf Genius consumer brands. SwingU is one of the leading GPS apps used by golfers, and provides worldwide GPS course maps and scorecards, shot tracking, club recommendations, “strokes gained” statistics, wind speed, elevation, “plays like” distances, and SwingU TV - an instruction...

Golf Genius, the leading provider of cloud-hosted golf software solutions, has announced the appointment of Simon Barratt as its new Sales Manager for Midlands, South of England and Wales. With over 20 years of experience in golf software, Barratt has previously held roles across support, training, implementation, account management, and new business sales. This includes working closely with The R&A to supply World Handicapping System (WHS) services to golf clubs in more than 15 countries. Beginning with immediate effect, Barratt will work...

Shot Scope, the industry-leader in advanced GPS, rangefinder and shot tracking technology, has launched the V5 GPS and Shot Tracking watch - expanding on the popular V series with a new sophisticated and functionally savvy device, offering automatic performance tracking. Continuing on from the success of the V3 model, the V5 boasts a clean aesthetic with a sporty matte-black bezel and is packed with game-enhancing features, allowing every golfer to maximise their on-course experience. The V5 sits alongside the popular and customisable...

Golf Pride, an industry leader in golf performance equipment, unveils its new putter grip featuring Reverse Taper Technology. Engineered to optimise both hands during the putting stroke to help square the clubface at impact, Reverse Taper putter grips will be available for purchase at retail and golf course locations beginning March 4. Drawing on 75 years of inspiration, coupled with extensive consumer testing, Golf Pride designed Reverse Taper with a slimmer upper half and wider lower section to help anchor the...

Focusing on the needs of golfers in search of more distance who prefer the look of a blade, PING introduced the i530 today, a premium iron model engineered to deliver higher ball speeds with precision for score-lowering performance. The i530 irons are available for custom fittings and pre-order at authorised PING golf shops around the world beginning today. “The continued popularity of distance irons has been an interesting and fun challenge for our engineers, especially in the players category where there is...