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Recent News

Newsletter

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Author: tom

Sittingbourne, UK – Sittingbourne, UK – PowaKaddy, the UK’s number 1 electric trolley company, has launched its 2026 collection, delivering further refinement across its market-leading line-up that has a trolley to meet the needs of every golfer. Alongside the 2026 collection, PowaKaddy is launching a game-changing new electric trolley selector tool that will redefine the decision-making journey for PowaKaddy customers. The 2026 collection continues to be built around PowaKaddy’s three core trolley families that delivered so much success in the UK...

Husqvarna, a global leader in robotic lawnmowing and part of Husqvarna Group, has signed a multi-year agreement to become the new Title Partner of the British Masters – one of the world’s most historic golf tournaments. The 2026 Husqvarna British Masters will be staged at The Belfry on the iconic Brabazon Course in England. In addition, Husqvarna will also be the official robotic mowing partner of the DP World Tour. "Golf is the perfect stage to demonstrate the performance of Husqvarna’s...

ECCO GOLF ambassador, Freddy Schott, claimed his first career DP World Tour victory on Sunday in dramatic fashion at the Bapco Energies Bahrain Championship at Royal Golf Club. Schott, wearing ECCO GOLF STREET 720, produced a gutsy final round five-under-par 69 to finish tied for the lead at 17-under-par. Schott turned on the afterburners in a dramatic playoff, as his opponent’s tee shot on the second playoff was sent out of bounds, earning the 24-year-old German his first career win on the...

GMS Agency is pleased to announce the renewal of its partnership with Laguna Golf Phuket in Thailand, one of Asia’s premier integrated golf destinations. As part of the new agreement, GMS will also support Laguna Golf Bintan in Indonesia, becoming the international PR and marketing partner for both properties within the Banyan Group. Laguna Golf Phuket is known for its award winning par 71 course set among lagoons, coconut groves and mountain views, supported by a dedicated PGA Academy, the only...

 GMS Agency, a leading global marketing and consultancy agency specialising in the golf industry, has been named Agency of the Year at the 2025 Sports Business Awards. The awards, hosted on Friday 21st November by The BBC’s Colin Murray in London’s Billingsgate, rewards the most successful and high-performing businesses and institutions across sport - from top tier Premier League football clubs to the industry’s core governing bodies. The prestigious Agency of the Year accolade is awarded to the team that shows commitment to...

 Ryder Cup hero Tommy Fleetwood will return to Dubai Creek Resort from January 15–18 to defend his Dubai Invitational title. The reigning FedExCup Champion and seven-time DP World Tour winner produced a dramatic birdie-birdie finish at the inaugural edition in 2024 to edge out Ryder Cup teammate Rory McIlroy on the final day in his adopted home of Dubai. Two years on, Fleetwood returns as one of the game’s standout stars. In 2025, he became only the second Englishman in history to...

 Spectators heading to Yas Links for the Abu Dhabi HSBC Championship, which this year celebrates its 20th edition, can look forward to a festival of world-class golf, live entertainment, and fun for all the family, with a packed programme of activities and themed days running alongside the on-course action from November 6-9. Following Paul Waring’s thrilling victory in 2024, this year’s field, which is open to the leading 70 players on the Race to Dubai Rankings, is headlined by five-time Major winner and grand slam champion...

Toptracer, the world’s number one range technology, has announced a new strategic partnership with The Professional Golfers’ Association of Great Britain and Ireland (The PGA GB&I)that is set to improve the way PGA Members learn, coach, and connect with golfers. The partnership will see Toptracer technology embedded throughout a PGA Member’s coaching journey. From the earliest stages of training, aspiring coaches will be introduced to advanced tools that build confidence, provide meaningful data insights, and enhance their ability to analyse and...

From the rugged Scottish Highlands to the icy Nordic Fjords - and powered by Danish innovation - ECCO GOLF introduces the BIOM H5 HIGH TOP BOA, a performance golf boot engineered for even the harshest and heaviest of conditions. An evolution of the original BIOM H5, this new high-top offers enhanced weather protection, and dynamic comfort for golfers who play year-round. Inspired by nature and designed for it, the BIOM H5 HIGH TOP BOA is a bold expression of performance, style, and resilience. Crafted from ECCO Performance Leather and...

Chart Hills Golf Club has reaffirmed its position among the country’s best after being ranked in the latest Golf World Top 100 Courses in England. The recognition comes at a time of transformation for the Kent venue, which has been the focus of a significant multi year investment programme since RAMAC purchased the property in 2019. Most recently, this has included the unveiling of The Loop, a six hole par three course designed by Sir Nick Faldo. Positioned beside the driving...