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Posted on October 15, 2018
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  GMS, a multi-award winning global golf PR, social media and content agency, is set to exhibit at this week’s International Golf Travel Market (IGTM) for the first time. The agency, whose client roster contains some of the world’s most notable golf brands and resorts, has invested in a state-of-the-art exhibition stand for this year’s show, in Slovenian capital Ljubljana, in order to represent its growing portfolio of premier resort clients. Agency Directors Phil Craghill and Sam Elder will be representing the company...

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Posted on October 15, 2018
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With a focus on a softer feel and lively response through multi-layer face technology, and a newly designed adjustable-length shaft, PING today introduced the Sigma 2 putter series. Available in 10 options, including the new, highly stable Fetch model that is designed with a golf-ball-pickup feature, the new putters are available for pre-order beginning today at authorised PING golf shops around the world. “The Sigma 2 putters are engineered to bring a new level of performance and excitement to our putter...

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Posted on October 15, 2018
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Host of the European Tour’s 2017 British Masters and home to two Lee Westwood designed championship courses, Close House has announced the introduction of Toptracer Range technology in all 10 bays at its PGA Academy driving range. Familiar to all golfers through its coverage tracking the world’s best golfers week-in, week-out on the PGA Tour and European Tour TV broadcasts, Toptracer Range enhances the driving range experience for anyone who wants to hit a golf ball. The driving range at Close House’s...

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Posted on October 15, 2018
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Nippon Shaft players captured victory on both the PGA and LPGA Tours last weekend as both the men’s and women’s circuits competed on their East Asian swings. Nippon Shaft’s MODUS3 series of steel shafts recorded its 148th victory worldwide when the 34-year-old Australian closed with a final round 7-under par 65 to post a five-shot victory at the CIMB Classic at TPC Kuala Lumpur in Malaysia. It was the 25th MODUS3 victory in calendar 2018. The champion, who started the day in...

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Posted on October 11, 2018
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Golf Son Muntaner, the flagship course at Arabella Golf Mallorca, has announced the launch of a special discounted offer to mark the 18th anniversary of its opening. Golfers will be able to book a tee time for two green fees with a buggy included for a special rate of €99 to play any time at Golf Son Muntaner between 1st November and 31st December 2018. Golf Son Muntaner reopened two years ago following an ambitious and extensive renovation project to replace every...

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Posted on October 11, 2018
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Burhill Golf Club played its part in the preparations for the 2018 Ryder Cup, by sending one of its greenkeepers to help get the golf course looking immaculate ahead of golf’s greatest spectacle. Fabian Maisonny, working closely with the greenkeeping team at Le Golf National in Paris, focused on keeping the fairways and closely-mown areas looking perfect for the world’s best golfers. Enrolled in the R&A Greenkeeping Scholarship Programme, 31-year-old Maisonny qualified to be part of the Ryder Cup preparations through his...

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Posted on October 11, 2018
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Foremost has announced partnerships with two specialist ladies’ clothing brands, as the new suppliers look to take full advantage of the developments in Foremost’s Elite Marketing Programme (EMP). Following the impressive growth of the women’s game at grass roots levels through new participation initiatives such as Women and Girls’ Golf Week, #ThisGirlsGolfs and love.golf, it has never been more important for club professionals to deliver a proper retail offering to their female customers. However, many members have neither the retail space or...

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Posted on October 5, 2018
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No.1 electric trolley brand, PowaKaddy, has announced details of its exciting electric trolley rental offering for 2019, with its PowaKaddy Rental GPS set to provide golf club professionals and resorts with an even greater opportunity to boost trolley hire revenue. Helping to deliver a super-fast return on investment, the GPS rental fleet promises to offer PGA Professionals not only a higher charge-out rate, but also a more technologically advanced product that can help increase retail sales. Since its introduction to the market...

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Posted on September 25, 2018
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Nippon Shaft’s MODUS3 series of steel shafts recorded its 146th victory worldwide over the weekend at the Asia-Pacific Diamond Golf Cup at Japan’s Musashi Country Club, Sasai Course.  It was the 23rd victory in 2018 for the MODUS3 series. The 32-year-old winner dominated the field with a 6-shot victory, with a 15-under par total of 269, shooting rounds of 69-66-66-68. He used N.S.PRO MODUS3 Tour prototype steel shafts in both his irons and wedges. It was his 20th victory as a...

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Posted on September 18, 2018
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Nippon Shaft won its fifth women’s major of the year Sunday at the Evian Championship in France. The 40-year-old native of Fort Worth, Texas used Nippon Shaft’s N.S. PRO 950GH steel shafts in her irons and wedges to fire a 3-under par 68 in the final round to come from five shots back and seal the victory. It was the first major title for one of the LPGA’s more consistent players. The six-time Solheim Cup team member shot a 12-under par total...

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Posted on September 13, 2018
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The 32-year-old former PGA Championship winner won the BMW Championship Monday on the first hole of a sudden death playoff, using N.S.PRO MODUS3 Tour 120 TX-flex steel shafts in his irons. The champion finished at 20-under par in regulation and won with a par on the playoff at Aronimink Golf Club in Newtown Square, Pennsylvania. His cheque for capturing the third of four FedExCup Playoff events was $1.62 million, boosting his career earnings to $22.5 million. It was his fourth PGA Tour...

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Posted on September 10, 2018
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Some of golf’s top brands have given their ringing endorsement to Foremost’s EMP Premium service developments, which will include more in-depth customer profiling. EMP Premium profiling provides modern marketing for golf professionals by enabling customers to be targeted more specifically than ever before, breaking down the database by customer type, gender and ability. Foremost Managing Director Andy Martin, discussing the latest development of EMP Premium, said: “At Foremost we always strive to lead in marketing innovations for our members, and the introduction...

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Posted on September 10, 2018
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Shot Scope Technologies are releasing a variety of new interactive social features to both their web dashboard and apps, giving golfers a truly immersive way to track their golfing journey. Shot Scope users will be able to celebrate achievements and milestones, in the form of Medals and Leaderboards, helping them to stay motivated while easily tracking their progress on the course. At the same time golfers will be able to share their successes across social media and compare their performance against other...

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Posted on September 5, 2018
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Nippon Shaft recorded a victory on the LPGA Tour and a T-4 at the PGA TOUR’s second playoff event over the Labor Day weekend. The winner of the Cambia Portland Classic at Columbia Edgewater Country Club in Portland used Nippon Shaft’s N.S. PRO 950GH steel shafts in her irons and wedges enroute to her first LPGA victory Sunday (Sept. 2). After starting her final round six shots behind, the 28-year-old New Jersey native won by four. Her 19-under par total, with...

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Posted on August 29, 2018
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Prince’s Golf Club has opened its completely revamped short-game area to further enhance the world-class facilities on offer at the club. The Sandwich club’s latest investment of £50,000 into elevating its facilities sees the creation of a larger putting green, and two further greens with surrounding pot bunkers for pitching and chipping. The work to the enhanced practice area began in August 2017 and has opened this summer for full use. The new short-game facilities were first put to the test by...

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Posted on August 28, 2018
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Nippon Shaft recorded a victory and a runner-up finish Sunday (August 26) on the LPGA Tour and PGA TOUR, respectively. The winner of the CP Women’s [Canadian] Open was the 20-year-old Ottawa native, who used N.S.PRO MODUS³ Tour 105 S flex steel shafts in her irons and N.S.PRO MODUS³ Wedge 115 steel shafts in her wedges to shoot 21-under par and win by four shots in front of her home fans. She recorded rounds of 66-66-70-65—267 at Wascana Country Club in Regina,...

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Posted on August 23, 2018
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PowaKaddy, the UK’s best-selling electric trolley company, has reported a strong first half of 2018. Sales across the brand’s portfolio of products increased by 27% compared to 2017 with PowaKaddy now boasting 64% of the UK electric trolley market, according to golf industry research specialists, Golf Datatech. Much of this success, according to CEO David Catford, is down to the company’s hugely popular new Compact C2i electric trolley: “We believe the C2i has added to what is our best and most comprehensive...

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Posted on August 21, 2018
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Nippon Shaft recorded victories Sunday (August 19) on both the European Tour and the LPGA Tour. The European Tour victory came at the Nordea Masters where the 33-year-old Englishman used Nippon Shaft N.S.PRO MODUS³ Tour 105 steel shafts in his irons to win with a birdie on the first hole of a sudden death playoff. He shot 66-63-69-68—266 in regulation for a 14-under par total at Hills Golf Club in Gothenburg, Sweden. It was his first European Tour victory in 200 starts...

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Posted on August 15, 2018
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Eaton announced today that its Golf Pride Grips Division was the most used swing and putter grip brand during the centennial PGA Championship at the challenging Bellerive Country Club. With this year’s champion utilising Golf Pride’s swing and putter grips, Golf Pride has now been used by 8 of the last 10 Wanamaker Trophy winners, with a noteworthy seven-year title streak. At the close of 2018 Majors, the brand has earned a total of 86 swing grip wins with the closest...

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Posted on August 15, 2018
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Paul Williams has been appointed as General Manager of Toptracer Europe following his outstanding performance as Director of Golf for Topgolf UK. Williams boasts a wealth of experience in the golf industry and takes up his new role after 13 years of employment with global sports entertainment leader, TopgolfÒ. Owned by Topgolf, Toptracer is best known for the ball-tracking graphics used during televised golf tournaments such as The Open Championship and Ryder Cup, among others - revolutionising how golf is watched on...

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Posted on August 8, 2018
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Toptracer, the most advanced ball-tracking technology in golf, has appointed GMS as its European communications agency, effective immediately. Owned by global sports entertainment leader TopgolfÒ, Toptracer is best known for the ball-tracking graphics used during televised golf tournaments such as The Open Championship and Ryder Cup, among others. In addition to transforming how golf is watched on TV, Toptracer technology is now accessible at local practice facilities with Toptracer Range. GMS will commence work highlighting the growing Toptracer Range expansion and its...

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Posted on August 6, 2018
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The winner of the 2018 Women’s British Open used Nippon Shaft’s N.S. PRO 950GH steel shafts in her irons and wedges Sunday to help forge her first victory on the LPGA Tour. After starting one stroke back in the final pairing, the 22-year-old native of Bournemouth, England shot 5-under par 67 to finish with a 17-under total and win by a stroke at Royal Lytham & St. Anne’s in Lancashire, England.  With rounds of 67-68-69-67—271, she walked away with a check...

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Posted on July 31, 2018
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Nippon Shaft won its second consecutive senior men’s major Sunday (July 29) – and its third of the year - when the 54-year-old pony-tailed Spaniard captured the Senior Open Championship at St. Andrews in Scotland. The champion used the Nippon Shaft N.S.PRO MODUS³ Tour 105 steel shafts in his irons and wedges to shoot a 12-under par total with rounds of 68-67-72-69—276 to win by one stroke at the home of golf. Two weeks ago, the winner of the Constellation Senior...

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Posted on July 17, 2018
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Rory McIlroy and Sergio Garcia along with a group of Carnoustie’s junior golfers were on hand to unveil the new Links House as The 147th Open gets underway at Carnoustie Golf Links. Both stars have history at Carnoustie from the last staging of The Open here in 2007 where Garcia finished runner-up and McIlroy played in his very first major and finished as the low amateur, winning the Silver Medal. Joining McIlroy and Garcia were 10 of Carnoustie’s juniors (The Carnoustie Craws),...

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Posted on July 13, 2018
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Mark Pitcher of Stinchcombe Hill Golf Club claimed the 2018 Foremost Assistant Professionals’ Championship in dramatic fashion at The Oxfordshire, prevailing in a 100-yard sudden-death shootout to claim the title. Generously supported once again by Srixon/Cleveland Golf, the championship saw 130 Foremost Assistant Professionals travel from all corners of the U.K. to battle it out for a prize fund of £5,000, with the winner taking home a cheque for £1,000 and a 2019 Srixon staff contract. On a day of low scoring...

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Posted on July 11, 2018
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PowaKaddy, the world leader in electric trolley innovation, has appointed GMS as its international golf communications agency, effective immediately. The best-selling electric trolley brand in over 50 countries worldwide, PowaKaddy is also the Official Trolley Supplier to the PGA – ensuring that the best equipment is available to the UK’s elite Amateurs and PGA Pros. GMS will commence work highlighting the cutting-edge designs, ground-breaking technology and close attention to detail that has become synonymous with the PowaKaddy brand. “We are thrilled to be...

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Posted on July 5, 2018
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Using Nippon Shaft’s N.S. PRO 950GH steel shafts in her irons and the N.S.PRO MODUS³ Wedge 105 shafts in her wedges, the 24-year-old South Korean won the KPMG Women’s PGA Championship Sunday at Kemper Lakes Golf Club outside Chicago. Her victory came on the second hole of a three-way sudden death playoff (No. 16), where she made a birdie three. In regulation, she shot 10-under par 66-72-71-69—278 to tie with the two other players. It was the fourth LPGA Tour victory and...

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Posted on June 5, 2018
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The winner of the Rex Hospital Open on Sunday played Nippon Shaft N.S.PRO MODUS³ Tour 130 X-flex steel shafts in his irons and took home his first Tour victory, as well as a first-place cheque of $117,000. It was the 135th victory for the MODUS3 shafts on pro tours worldwide, according to the company. The 26-year-old native of Petoskey, Michigan who played his college golf at Georgia, shot an 18-under-par 266 with rounds of 66-65-69-66 to win by a shot at TPC...

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Posted on May 24, 2018
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Golfbreaks.com has signed five-time European Tour winner David Howell as global brand ambassador. 42-year-old Howell, who played for Europe at the 2004 and 2006 Ryder Cups, will represent the world-leading tour operator by showcasing the logo on his tour bag through the remainder of the 2018 European Tour season. The popular Englishman’s career spans over 20 years and includes an impressive 590 European Tour appearances and five tour victories. Howell, who resides close to Golfbreaks.com’s global headquarters in Windsor, Berkshire, will also represent...

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Posted on May 23, 2018
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Wycombe Heights Golf Centre is leading the way in providing opportunities for women in the local community to take up golf. The initiative, led by Assistant Head Professional Kiel Saggers, has encouraged local women to take up the game and there are now between 30-40 women taking part in the special academy sessions each week. The newcomers to the game have started learning primarily on the short course at Wycombe Heights to build up their confidence and skills, with some already progressing...

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