Latest News

Posted on January 31, 2018

PING signs Tony Finau to equipment contract

Tony Finau, a PGA Tour winner and one of the longest hitters on tour, has signed a multi-year agreement to represent PING, company President John K. Solheim announced today. The 28-year-old Salt Lake City native led the just-completed Farmers Insurance Open with an average drive of 325.6 yards and is second on tour in average driving distance at 328.8 yards. He switched to the new PING G400 Max driver at this season’s Sony Open. He will make his debut as...

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Posted on January 31, 2018

Prince’s Golf Club Agrees Extended Relationship with GMS as International PR Agency

GMS has announced that it has extended its current arrangement with former Open Championship venue Prince’s Golf Club, in Sandwich, Kent, in a multi-year agreement. With stunning views over Sandwich Bay, Prince's boasts 27-holes of modern championship links golf, as well as excellent overnight accommodation and dining in its 2AA Rosette brasserie. “We’re very excited to continue working with such a prestigious and ambitious club, during a very exciting time in its long and decorated history,” commented Sam Elder, Director at GMS. “While...

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Posted on January 29, 2018

Golf Pride’s® Breakthrough Tour Velvet ALIGN™ Technology Enables Players to Feel Clubface Awareness Throughout the Swing

Eaton announced today that its Golf Pride Grips Division will infuse the Tour Velvet, the #1 grip model on TOUR, with the revolutionary ALIGN Technology. The proprietary ALIGN Technology, which was first introduced in the flagship MCC and MCC Plus4 grip families last year, features a dedicated raised ridge that extends down the back of the grip for consistent hand placement allowing a golfer increased clubface awareness throughout the swing and at impact. With the introduction of Tour Velvet ALIGN,...

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Posted on January 25, 2018

La Reserva Club Makes Significant Move in Continental Europe’s Top 100 Rankings

La Reserva Club has climbed 20 places in the latest rankings of the Top 100 Golf Courses in Continental Europe, as judged by renowned course rankings site, top100golfcourses.com. The resort has moved from 83rd to 63rd in the standings, while it has also risen to ninth in the list of the Top 100 Golf Courses in Spain. Opened in 2003, the Cabell B. Robinson-designed championship course has quickly built its reputation as one of the premium golf and leisure resorts in Europe. Improvements...

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Posted on January 17, 2018

PING re-signs Lee Westwood to equipment contract

Continuing an affiliation that goes back to his teen years with PING, Lee Westwood has signed another multi-year agreement to play PING equipment, PING Chairman & CEO John A. Solheim announced today. The 44-year-old Englishman has 23 European Tour titles and 42 total career wins across five continents, the first coming in 1996. He reached world #1 in 2010, and is second on the list of England’s most prolific champions. He has 18 top 10s in majors (three runners-up), and has...

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Posted on January 17, 2018

PING introduces Spring product line-up

Setting new standards in combined MOI and forgiveness for a driver, PING today introduced the new G400 Max driver, along with the G700 irons, Glide 2.0 Stealth wedges and PING Vault 2.0 putters. The new products are available for pre-order beginning today. “We’re on a mission to help golfers play better and we know that starts with clubs that deliver across-the-board performance gains,” said John K. Solheim, PING president. “The new G400 Max is engineered with the same technology as the...

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Posted on January 17, 2018

NIPPON SHAFT TO INTRODUCE LIGHTEST-EVER STEEL SHAFT AT PGA MERCHANDISE SHOW

The company that gave golfers the first high-quality sub-100-gram steel shaft today announced it will introduce a new 68-gram steel shaft, the lightest such shaft in the world. The N.S.PRO Zelos 6 will be introduced at the PGA Merchandise Show, Jan. 24-26, at the Orange County Convention Center in Orlando, and be available for purchase at retail beginning March 20. The shafts may be tested between 9 a.m. and 5 p.m. on Tuesday, Jan. 23, at the annual PGA Show Demo Day...

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Posted on January 16, 2018

Golf Genius Unveils Refreshed User Interface

Industry-leading tournament management software company Golf Genius has unveiled a refreshed user interface to provide a more modern look and feel to its thousands of customers around the world. The new design will provide a clean, sharp, and intuitive experience on any device, automatically detecting the size of the screen, substantially improving usability on tablets and smart phones. The refresh is also optimised for touchscreen interactions which will further improve the user experience on mobile devices and touchscreen laptops. While the update will...

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Posted on January 9, 2018

Foremost Launches Groundbreaking EMP Premium Service

Foremost has unveiled the next stage of development to its industry-leading Elite Marketing Programme (EMP), with the advancement providing an unprecedented level of personalised digital communication for the leading retail and marketing group’s members. With more than 380 PGA Professionals already reaping the benefits of Foremost’s hugely popular EMP, the new Premium Service will enable the group’s members to deliver profiling of individual customers on their database, with these profile splits dictating the relevant content that each customer will receive. Foremost successfully...

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Posted on December 15, 2017

Nippon Shaft Use Increases 42% on PGA & European Tours in 2016-17 Season

The use of Nippon Shaft products increased by 42% on the men’s PGA and European tours in the 2017 season, with the company recording 27 victories worldwide. During the 2017 season, 195 players on the PGA and European tours played steel shafts manufactured by Nippon Shaft in their irons and/or wedges, compared with 137 the season before, an increase of 58 players, according to company officials. In addition, Nippon Shaft added a travelling tour representative to the Web.com Tour, resulting in over...

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Posted on December 7, 2017

London Golf Club Greenkeepers Experience Invaluable Week at Le Golf National

Two London Golf Club greenkeepers were given the opportunity to ply their trade at the famed Le Golf National in France, helping prepare the iconic Albatros course ahead of the European Senior Tour’s Paris Legends Championship. Mark Allard and Chris Kibble, both Senior Greenkeepers at London Golf Club, spent six days at the 2018 Ryder Cup venue in September, working alongside Golf Courses and Estate Manager, Alejandro Reyes, and his team. The trip is another example of London Golf Club’s continued commitment...

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Posted on November 28, 2017

PING Makes it 10 in a Row as Foremost Supplier of the Year

PING once again took home product and service awards at Foremost’s annual Golf Industry Awards, winning both Iron Model of the Year and Supplier of the Year. The brand was voted Supplier of the Year for an incredible tenth year in a row, making it an entire decade that the retail and marketing group’s members have rated PING as their best supplier. PING also claimed Iron Model of the Year for its popular G400 design, with the preceding G series model also...

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Posted on November 28, 2017

Foremost Members Gather for Annual Educational Conference

More than 170 Foremost members from around the United Kingdom gathered in Milton Keynes for the second annual Foremost Conference, with the two-day programme providing delegates with a broad range of informative and educational seminars. Following the success of the inaugural conference in 2016, this year’s staging of the event signifies the continued investment by the sector-leading retail and marketing group in its members’ educational development. Hosted again at the impressive Double Tree Hilton Hotel within Stadium MK in Milton Keynes, both Foremost and...

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Posted on November 23, 2017

Golf Pride Users Sweep Season-Ending Points Races on All Four Worldwide Professional Golf Tours

Eaton announced today that its Golf Pride Grips Division was the grip brand of choice for the winners of the recently completed 2017 Race to the CME Globe on the LPGA Tour and the 2017 Race to Dubai points competition on the European Tour. As the points season concludes, Golf Pride claimed all four points races adding its most recent victories to the already completed 2017 FedEx Cup and 2017 Charles Schwab Cup. With the conclusion of the points series season on...

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Posted on November 16, 2017

Foremost Crowns 2017 Golf Industry Awards Winners

Foremost member professionals from around the UK gathered at Stadium MK, home of Milton Keynes Dons FC, for the annual Foremost Conference, with the two-day educational programme highlighted by the prestigious 2017 Foremost Golf Industry Awards. A celebration of the success of the group’s member professionals and suppliers, the dinner was again hosted by well-known Scottish BBC sports broadcaster, Andrew Cotter. Niall McGill, from Noah’s Ark Golf Centre in Perth, took home the most coveted award of the night, the Foremost Professional...

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Posted on November 2, 2017

Golf Pride Unveils Plans for New Purpose-Built Facility at Pinehurst Resort to Accelerate Product Innovation and Drive Global Operations

Eaton announced today that its Golf Pride Grips Division plans to develop an exciting new purpose-built facility in Pinehurst, North Carolina – America’s Home of Golf. The new facility will create a unique space to accelerate new product development and manage the global fulfilment of product around the world. In addition to its global management and professional teams, the site will include an R&D lab with rapid prototyping capabilities, as well as a new consumer grip fitting studio. Golf Pride plans to move...

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Posted on October 24, 2017

Nippon Shaft Reigns in Spain

Nippon Shaft was a winner on the European Tour and a runner up on the PGA Tour over the weekend. Spain’s 37-year-old reigning Masters champion used the Nippon Shaft N.S. PRO MODUS3 Tour 130 X-flex steel shafts in his irons and wedges to win the Andalucia Valderrama Masters in Sotogrande, Spain. He shot a 12-under par total of 272 with rounds of 66-71-68-67 at Real Club Valderrama, and took home a winner’s cheque of €333,330. Meanwhile, in Jeju Island, South Korea, the winner...

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Posted on October 23, 2017

G4L Hosts Annual Invitational at Goodwood

Golfing4Life (G4L) held its annual invitational in early October, with support for the two-day event at Goodwood highlighted by contributions from 2005 U.S. Open winner Michael Campbell, Centtrip CEO Tony North and G4L partner Bill Curbishley. Twenty-four of the finest elite amateurs and young professionals assembled for a weekend of competitive golf and the opportunity to showcase the work being done by G4L and its comprehensive portfolio of partners. The entire weekend was sponsored by Centtrip, as their founder, Tony North, continues to...

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Posted on October 23, 2017

Foremost to Utilise 59club’s Customer Service Expertise

Foremost has announced an exciting new partnership with Europe's leading customer service analysts and training provider, 59club, which will see members of the golf retail and marketing group benefit from a range of industry-leading resources. The collaboration will assist Foremost professionals with training and measurement programmes engineered to enhance the customer service that they deliver to golfers in-store, as well as throughout the golf club’s business wherever there is customer contact. An area that the United Kingdom has traditionally been weak in compared to...

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Posted on October 2, 2017

Golf Pride and Team USA Emerge Victorious At 2017 Presidents Cup

Even before team USA’s record-setting 19-11 victory at the 2017 Presidents Cup this weekend, Eaton’s Golf Pride Grips already knew it was a champion! The #1 Grip in Golf was trusted at Liberty National Golf Club by an incredible 88% of the field, with 21 of 24 players choosing to use Golf Pride grips during the competition. Golf Pride’s Tour Velvet family were the most popular swing grips in play with 10 players relying on the smooth, reliable performance that has...

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Posted on September 26, 2017

NIPPON SHAFT SHINES AT TOUR CHAMPIONSHIP

Four players out of the six players using Nippon Shaft products at the 30-player TOUR Championship finished in the top 10 Sunday (September 24) in the PGA TOUR’s season-finale at East Lake Golf Club in Atlanta. Finishing T-3 was the 33-year-old Aiken, South Carolina native who played the Nippon Shaft N.S. PRO MODUS3 Tour 120 TX-flex steel shafts in his irons and the N.S.PRO MODUS3 Wedge 125 in his wedges to shoot a 10-under par total with rounds of 68-68-64-70—270. He...

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Posted on September 25, 2017

ENTIRE GOLF PRIDE® MCC ALIGN FAMILY NOW AVAILABLE

Golf Pride Grips today announced that its eagerly anticipated ALIGN family, consisting of the MCC and MCC Plus4 models, is now readily available across Europe. Engineered to deliver a new level of consistency in golfers’ games unlike anything before, ALIGN Technology features a dedicated raised ridge that extends down the back of the grip for consistent hand placement allowing the golfer to feel alignment. The groundbreaking new technology is available in the MCC family in both the traditional MCC taper profile and...

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Posted on September 25, 2017

Construction Cup event proves a big hit at London Golf Club

Workers from the construction industry swapped their hard hats for golf caps on Thursday as they took part in an innovative competition at Kent-based European Tour Destination, London Golf Club. Teams from different sectors of the industry took part in the unique Construction Cup event which included a scaffold-built long drive tee on the 15th hole, as well as a ‘Beat the Pro’ challenge on the third hole. Truly embracing the theme of the event, London Golf Club used 36 black LGC...

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Posted on September 19, 2017

NIPPON SHAFT WINS BMW CHAMPIONSHIP

A player using Nippon Shaft products recorded a five-shot, wire-to-wire victory on Sunday (September 17) at the BMW Championship at Conway Farms Golf Club in Lake Forest, Illinois north of Chicago. It was Nippon Shaft’s seventh victory on the PGA TOUR in the 2016-17 season. The 33-year-old Australian champion played the Nippon Shaft N.S. PRO MODUS³ Tour 130 X-flex steel shafts in his irons and wedges to shoot 23-under par with rounds of 62-64-68-67--261. His final round included six birdies, with three coming...

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Posted on September 11, 2017

PING Launches AW17 Performance Apparel Collections

PING has revealed details of its 2017 Autumn/Winter apparel ranges, launching the brand’s most technologically advanced men’s and ladies’ performance collections to date. Demonstrating the company’s dedication in helping golfers to play their best, PING has engineered the latest collections to combine industry-leading apparel technologies and performance driven fabrics, with detailed craftsmanship and attention to detail, to provide unrivalled quality and performance. The latest collections utilise the proprietary PING Sensor Platform of performance fabric technologies, which includes Pertex® and the introduction of PrimaLoft®...

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Posted on September 11, 2017

PING Europe Charity Golf Day surpasses £200k mark for local causes

Gainsborough-based PING Europe has now raised more than £200,000 for local charities after its 20th annual Charity Golf Day brought in a record-breaking amount for worthwhile causes in the area. Held at Gainsborough Golf Club, near PING’s European headquarters in Lincolnshire, this month’s event raised a whopping £18,000 - the most accumulated in any year since the event was first established back in 1998. Traditionally held on the first Saturday of September, the day is made possible by a strong following of...

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Posted on August 30, 2017

Increase Rounds Played this Winter with Golf Genius

Leading global tournament management software provider, Golf Genius, has announced a comprehensive winter league package to help club’s around the United Kingdom increase participation through the quieter months this off-season. Aimed at increasing rounds played by keeping members engaged and getting more players to the golf course and socialising in the bar, Golf Genius’ innovative library of formats and flexible nature enables clubs to easily manage their weekly golf events into an engaging order of merit to maintain interest over the...

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Posted on August 29, 2017

Carnoustie Tee Times Now Available for 2018

With the 147th Open Championship less than a year away, tee times for the 2018 season can now be booked on any of the three courses at Carnoustie Golf Links. The world’s best golfers will descend on the historic venue in July next year, and visitors from across the globe can get a taste of the Carnoustie challenge that awaits the likes of Rory McIlroy, Jordan Spieth and Sergio Garcia. Tee times can be booked on the Championship Course, Burnside Course or...

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Posted on August 24, 2017

London Golf Club Uses Rain Bird V8 Software to Improve Water Efficiency

Kent-based European Tour destination, London Golf Club has updated their irrigation system with the Rain Bird V8 irrigation and control software which has already revolutionised water regulation at the club. The V8 system combines computer-aided design with GPS geo-referenced images and state-of-the-art ET-based scheduling that are designed to be easy to install and use. This accurate data and user-friendly control system technology has quickly improved irrigation practice at the club and reduced water usage costs. Paul Kennedy, Head of Irrigation and Water Management...

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Posted on August 24, 2017

20 Nippon Shaft Players Eligible for FedExCup Playoffs

Twenty PGA TOUR players who use Nippon Shaft steel shafts in their irons and/or wedges are eligible for this year’s FedExCup Playoffs, which begin this week. Nineteen of the 20 are scheduled to compete at the $8.75 million Northern Trust, which tees off today (Thursday) at the Glen Oaks Club in Westbury, New York. Four of the players use the N.S.PRO MODUS3 Tour 105 shafts; seven use the MODUS3 Tour 120s; two use the MODUS3 Tour 125s; six use the MODUS3 Tour...

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