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Recent News

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Latest News

Posted on May 19, 2021
Golf, Golf Equipment, Golf Technology

Shot Scope, the industry-leader in advanced GPS and shot tracking technology, has today surpassed the landmark figure of 100 million golf shots tracked using its performance tracking golf watches. David Hunter, CEO of Shot Scope, commented: “This incredible milestone is testament to the rapid development and understanding of the performance tracking category. With greater knowledge, golfers are able to make more informed decisions out on the course, and we are proud to say that so far, our technology has helped golfers,...

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Posted on May 19, 2021
Golf, Golf Software, Golf Technology

Following on from the successful contactless player management solution debuted on the European Tour during the resumption of golf in the 2020 Race to Dubai season, Golf Genius Software will provide professional scoring in addition to its proven contactless player management solution at the international schedule of events for the over-50s professional golf tour in 2021. Craig Higgs, Managing Director of Golf Genius International commented: “We are extremely proud to be working with the Legends Tour ahead of its exciting 2021...

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Posted on May 13, 2021
Golf, Golf Technology

In 2007, Toptracer, a technology division of global sports and entertainment leader Topgolf Entertainment Group, made history and revolutionised the golf industry when it became the first company to trace the flight path of golf balls during a major televised PGA golf tournament. The thin blue trace, which has become synonymous with how we watch golf, is part of the modernisation of the game of golf and powers the signature gaming experience at select Topgolf entertainment venues across the globe. Today, industry-leading...

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Posted on May 13, 2021
Golf, UK Golf Destinations

Two-time host venue of the European Tour’s British Masters, and home to two Lee Westwood championship courses, Close House is celebrating the 10th anniversary since the club was first opened in 2011. Situated in the North East of England, only 15 miles from Newcastle, the venue has enjoyed a rapid rise in stature since its construction and has hosted numerous high-profile events, including last year’s British Masters – the first European Tour event to take place following the initial COVID-19 lockdown. “We...

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Posted on April 29, 2021
Golf, Golf Equipment, Turf Equipment

Industry-leader in turf sharpening equipment and management solutions, Bernhard and Company, has announced Grasvardsmaskiner AB of Sweden (GVM), as the winner of its coveted European Distributor of the Year award for 2020. Inaugurated in 2013, the annual Bernhard and Company Distributor of the Year awards recognise the successes of company distributors in all regions around the world. GVM, this year, claimed its third award after previously being recognised for its efforts throughout Europe in both 2015, for its Malmo branch, and...

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Posted on April 27, 2021
Golf, Golf Apparel

PING to supply uniform for the first time at the 2021 Solheim Cup The Ladies European Tour has announced PING Europe as the official apparel supplier of the European Solheim Cup Team for both the 2021 Solheim Cup at Inverness Club, Toledo, and the 2023 Solheim Cup at Finca Cortesin, Costa del Sol, Spain. This year’s staging will be the first time in Solheim Cup history that Team Europe has sported PING Apparel, as they look to defend the coveted trophy that...

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Posted on April 27, 2021
Golf, Golf Equipment

The co-winner of the team-oriented Zurich Classic of New Orleans played N.S.PRO MODUS³ Tour 130 X flex steel shafts in his irons and wedges Sunday (April 25) at TPC Louisiana in Avondale, Louisiana. The 37-year-old was one half of a twosome jokingly referred to as “Team Mullet,” a couple of highly ranked Australians, who defeated a two-man team from South Africa with a par on the first hole of a sudden-death playoff. The 6ft 2ins, 200-pounder and his partner shot 20-under par...

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Posted on April 26, 2021
Golf, UK Golf Destinations

Chart Hills Golf Club will be officially relaunching on 1st June, 2021, following an intensive year-long redevelopment. Led by Director of Golf, Anthony Tarchetti, and Course Manager, Neil Lowther, the club has been subject to a total property renovation. Ramac Holdings (also owners of Prince’s Golf Club in Sandwich) purchased Chart Hills in December 2019, with a significant task in front of them as they looked to restore a golf course that had suffered for some years.  The result is the restoration...

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Posted on April 19, 2021
Golf, Golf Equipment

The England Golf Trust is pleased to announce a three-year collaboration with PING, as the global hardware and apparel manufacturer further highlights its support for young golfers from disadvantaged and financially challenged backgrounds. As part of the partnership, PING will provide 10 young golfers with a set of brand-new PING Prodi G series golf clubs, enabling the youngsters to continue to play golf and to reach the next level with clubs which are specifically designed for them. These premium clubs are custom-built...

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Posted on April 19, 2021
Golf, Golf Equipment, Golf Footwear

ECCO® GOLF ambassador, Lydia Ko, fired a new tournament record of 28-under-par to claim her first win in over two years on Saturday at the LOTTE Championship on the LPGA Tour. The Kiwi has made a strong start to 2021, with a run of high finishes – including second place at the ANA Inspiration – reminiscent of the form which took her to world number one. This week, wearing ECCO BIOM G3, Ko shot four rounds in the sixties to win...

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Posted on April 15, 2021
Golf, Health and Lifestyle

Darren Clarke CBD - an exclusive partnership between major winner Darren Clarke OBE and Sana Lifestyle, distributor and licensee of CBD and plant-based wellness products - has chosen GMS as its marketing agency, effective immediately. 2011 Open Champion, Clarke, has teamed up with industry expert Sana Lifestyle to create an all-new Cannabidiol (CBD) range with golfers in mind, and the soon-to-be-launched Darren Clarke CBD has selected GMS to assist with the company’s expansion into a market that is set to become...

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Posted on April 14, 2021
Golf, Golf Technology

Toptracer has today announced details of a multi-year business partnership with historic British golf venue, The Belfry Hotel & Resort, as the brands join forces to enhance the club’s technology offering and global appeal. The iconic Warwickshire-based club has played host to the Ryder Cup on four occasions, as well as numerous European Tour events, and is set to stage the British Masters again later this year. The Belfry is also the home of The Professional Golfers’ Association (PGA) in the...

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Posted on April 12, 2021
Golf, Golf Equipment, Golf Technology

With a focus on maximising MOI through multi-material designs and minimising the frustration that comes with missed putts, PING today introduced the 2021 putter series. Available in 11 models, the custom-built putters are available for pre-order beginning today at authorised PING golf shops around the world. “We’ve engineered a lot of score-lowering technology into the 2021 putter line through extensive research and tour player feedback,” said John K. Solheim, PING President. “All of the models are developed with higher MOI through...

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Posted on April 12, 2021
Golf, UK Golf Destinations

Burhill Group Limited (BGL), owners and operators of 22 golf courses across 10 UK golf clubs, as well as 10 Adventure Leisure facilities, has ranked in 7th place in the 22nd annual Sunday Times BDO Profit Track 100 awards. The full listing was published yesterday within the Business section, on the tablet edition, and on the Fast Track website. The Sunday Times BDO Profit Track 100 is an annual league table published by the Sunday Times newspaper. It ranks Britain’s 100...

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Posted on April 6, 2021
Golf, Golf Equipment

The winner of the LPGA ANA Inspiration used N.S.PRO MODUS³ Tour 105 Stiff shafts in her irons (4-PW) and the N.S.PRO MODUS³ 115 Wedge shaft in her wedges on Sunday in Rancho Mirage, California. The wire-to-wire victory was the first for the 21-year-old from Thailand and it came at the LPGA’s first major championship of the year at the par-72 Mission Hills Country Club. She shot 21-under par with rounds of 66-69-67-68 to win by two strokes. It was victory 230 on...

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Posted on March 31, 2021
Golf, UK Golf Destinations

Reigning Race to Dubai champion Lee Westwood, who has recently returned to the top-20 in the world golf rankings, has extended his relationship with Close House as their Official Touring Professional.  A 25-time European Tour winner, Westwood opened Close House’s Colt Course in 2011 and has been a pivotal member of the club throughout its ten-year existence. “We are honoured to have Lee representing Close House on the global stage,” commented Sir Graham Wylie, owner of Close House. “It makes everyone at...

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Posted on March 30, 2021
Golf, Golf Equipment, Golf Technology

Shot Scope, the industry-leader in advanced GPS and automatic shot tracking technology, has revealed some amazing statistics that show just how rusty England’s golfers were after nearly three months away from the course when clubs reopened yesterday.  Shot Scope recorded more than 446,000 shots yesterday as restrictions eased; a figure that represents its largest amount of tracked shots on a single day in England. This correlated to 4,788 rounds played (England), eclipsing the previous daily record in the country by over...

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Posted on March 24, 2021
UK Golf Destinations

Prince’s Golf Club, host of the 1932 Open Championship, has announced the completion of a further stage of developments across the 27-hole facility, once again under the stewardship of renowned golf course architects McKenzie & Ebert. Concentrating primarily on further improvements to key holes on the Himalayas and Shore nines, the works started in November 2020 and will be finalised by the time the club reopens on March 29th, 2021. Central elements of the programme include the establishment of a surrounding dune...

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Posted on March 23, 2021
Golf Technology

Toptracer, the world’s leading ball-tracing technology, today unveiled “Driving Challenge,” which taps into golfers’ insatiable desire to drive longer and straighter. “Driving Challenge” joins a robust line-up of game options at its 350 Toptracer Range locations worldwide.  Toptracer is on a crusade to grow the game through bold, innovative technology and gamifying the range experience. Toptracer’s “Driving Challenge” allows golfers of all skill levels to “grip it and rip it” in a risk vs. reward nine-hole game scoring both distance and...

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Posted on March 23, 2021
Golf Equipment

The winner of the Chitimacha Louisiana Open used N.S.PRO MODUS³ Tour 120 TX flex shafts in his irons and N.S.PRO MODUS³ Wedge 125 shafts in his wedges at Le Triomphe Golf & Country Club today in Broussard, Louisiana. The 34-year-old Mexican shot an 18-under par total with rounds of 69-65-64-68—266 to win by one stroke. The victory moved him up to ninth place from 22nd on the Korn Ferry Tour points standings, putting him in prime position to earn his PGA Tour card for next season....

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Posted on March 18, 2021
Golf Apparel

Designed to inspire female golfers to both look and play their best, PING has unveiled details of its Spring/Summer 2021 women’s apparel collection, which features bold floral prints to celebrate the transition into the warmer summer months. Combining premium performance fabrics with the latest seasonal print and colour trends, the collection is centred around the bold and striking ‘Rose Garden’ colour story that features feminine and romantic shades of pink, offset with the luxurious tone of royal purple. This is combined...

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Posted on March 18, 2021
Golf Apparel

PING has announced details of its Spring/Summer 2021 men’s apparel range, which combines the latest premium fabrics with contemporary styling, to enable golfers to both look and play their best. Engineered with a distinct focus on performance, comfort and style, the collection is inspired by a number of standout designs that feature clean, angular and linear patterns, offering greater choice to the golfer. This is complemented by the innovative Sensor fabric technology platform from PING, which is designed to ensure every...

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Posted on March 8, 2021
Golf, Golf Equipment, Golf Technology

PowaKaddy, the world’s leading electric trolley company, is continuing to drive innovation forward and raising the bar for technological advancements as it unveils details of its new and improved 2021 product offering.  Featuring a raft of pioneering features and new design aspects, this high-tech collection puts a premium on intelligence and simplicity of use.  “Our electric trolleys and products have evolved significantly over the last 40 years and continue to sit at the cutting-edge of the industry,” commented PowaKaddy CEO, David Catford....

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Posted on March 2, 2021
Golf Technology

Shot Scope, the industry-leader in performance tracking and GPS technology, has today been announced as the latest Troon ‘Preferred Retail Partner’. The new alliance will provide Troon customers and members with special access to Shot Scope products designed to enhance on-course performance tracking and game management. Troon provides first-class golf experiences to thousands of players at nearly 600 locations around the globe and will utilise Shot Scope’s established international footprint to further enhance that experience with innovative game management technology and...

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Posted on March 2, 2021
Turf Equipment

Industry-leaders in sharpening equipment and turf management solutions, Bernhard and Company, utilised innovative company assets and sales tools to champion turf education and high-tech management solutions while promoting new product technology to prospective clients at the virtual GIS (Golf Industry Show) 2021. “We made the decision to attend the virtual show to increase product awareness and promote education within the turf industry,” commented Director of Worldwide Sales for Bernhard and Company, Steven Nixon. “A key element to business longevity and success,...

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Posted on February 8, 2021
Golf Footwear

Global golf footwear innovators, ECCO GOLF, have unveiled the next generation in the hybrid performance phenomenon with the introduction of the all-new ECCO BIOM® H4. The latest development in the hugely successful BIOM® HYBRID performance series, BIOM® H4 allows golfers to walk more comfortably from tee to green, as well as experiencing advanced motion control throughout the swing.  A breakthrough in ECCO’s ever-evolving last technology, BIOM® H4 features the new BIOM® 2.0 last which offers a modern, updated look and feel combined with BIOM® NATURAL MOTION® Technology that enables the foot to move naturally,...

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Posted on February 5, 2021
UK Golf Destinations

The Nairn Golf Club is giving UK golfers the opportunity to book a break with confidence this year with the introduction of a specially reduced fourball rate on the historic club’s newly renovated Championship Course. Renowned as a true test of Scottish links golf and located close to Inverness, Nairn has undergone a major two-year course redevelopment that has elevated its already lofty reputation as one of the best courses in the country. And golfers can now enjoy the full ‘Nairn...

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Posted on February 3, 2021
Golf Equipment

The Nippon Shaft Modus series of irons posted its 227th victory on worldwide professional Tours on Sunday, as the champion used the company’s N.S.PRO MODUS³ Tour 120 shafts in his irons and wedges. The 43-year-old Englishman who has used Nippon Shaft products for many years shot 17-under par with rounds of 67-70-64-70, to win by four at the Omega Dubai Desert Classic in the United Arab Emirates. His 15th European Tour victory moved the Scottsdale, Arizona resident to No. 16 in...

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Posted on February 2, 2021
Golf Technology

Since its inception, Topgolf Entertainment Group, a global sports and entertainment company, has worked to grow the game of golf by making it more accessible and connect communities across the globe through meaningful, tech-driven experiences. As a culmination of this commitment, Topgolf announces a first-of-its-kind 9-Shot Challenge Global Tournament, an innovative global competition that allows players to compete – from virtually anywhere.  This experience will deliver a cross-platform golf competition that connects in-person players from around the world at participating...

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Posted on January 27, 2021
Golf Technology

Shot Scope, the industry-leader in performance tracking technology, has announced a significant string of upgrades to its platform, allowing users to review ‘strokes gained’ data for all facets of their game on the mobile app. Strokes gained is a way of analysing where a player sits when comparing every aspect of their performance with players in the rest of a dataset. This approach to performance analysis will allow Shot Scope users to gain a greater understanding of which areas of their...

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