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Recent News

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Golf Technology

Posted on June 1, 2021
Golf, Golf Equipment, Golf Technology

Players using Nippon Shaft products won on both sides of the Atlantic on Sunday (May 30), as Nippon Shaft’s Modus series racked up its 235th and 236th victories on global professional Tours. The European Tour winner in Denmark successfully defended his title at the Made in Himmerland tournament, where he used Nippon Shaft’s N.S.PRO MODUS³ Tour 120x steel shafts in his irons and wedges. The Austrian shot 21-under par to win by five and earn a cheque of €229,480. Meanwhile, the winner...

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Posted on May 19, 2021
Golf, Golf Equipment, Golf Technology

Shot Scope, the industry-leader in advanced GPS and shot tracking technology, has today surpassed the landmark figure of 100 million golf shots tracked using its performance tracking golf watches. David Hunter, CEO of Shot Scope, commented: “This incredible milestone is testament to the rapid development and understanding of the performance tracking category. With greater knowledge, golfers are able to make more informed decisions out on the course, and we are proud to say that so far, our technology has helped golfers,...

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Posted on May 19, 2021
Golf, Golf Software, Golf Technology

Following on from the successful contactless player management solution debuted on the European Tour during the resumption of golf in the 2020 Race to Dubai season, Golf Genius Software will provide professional scoring in addition to its proven contactless player management solution at the international schedule of events for the over-50s professional golf tour in 2021. Craig Higgs, Managing Director of Golf Genius International commented: “We are extremely proud to be working with the Legends Tour ahead of its exciting 2021...

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Posted on May 13, 2021
Golf, Golf Technology

In 2007, Toptracer, a technology division of global sports and entertainment leader Topgolf Entertainment Group, made history and revolutionised the golf industry when it became the first company to trace the flight path of golf balls during a major televised PGA golf tournament. The thin blue trace, which has become synonymous with how we watch golf, is part of the modernisation of the game of golf and powers the signature gaming experience at select Topgolf entertainment venues across the globe. Today, industry-leading...

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Posted on April 14, 2021
Golf, Golf Technology

Toptracer has today announced details of a multi-year business partnership with historic British golf venue, The Belfry Hotel & Resort, as the brands join forces to enhance the club’s technology offering and global appeal. The iconic Warwickshire-based club has played host to the Ryder Cup on four occasions, as well as numerous European Tour events, and is set to stage the British Masters again later this year. The Belfry is also the home of The Professional Golfers’ Association (PGA) in the...

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Posted on April 12, 2021
Golf, Golf Equipment, Golf Technology

With a focus on maximising MOI through multi-material designs and minimising the frustration that comes with missed putts, PING today introduced the 2021 putter series. Available in 11 models, the custom-built putters are available for pre-order beginning today at authorised PING golf shops around the world. “We’ve engineered a lot of score-lowering technology into the 2021 putter line through extensive research and tour player feedback,” said John K. Solheim, PING President. “All of the models are developed with higher MOI through...

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Posted on March 30, 2021
Golf, Golf Equipment, Golf Technology

Shot Scope, the industry-leader in advanced GPS and automatic shot tracking technology, has revealed some amazing statistics that show just how rusty England’s golfers were after nearly three months away from the course when clubs reopened yesterday.  Shot Scope recorded more than 446,000 shots yesterday as restrictions eased; a figure that represents its largest amount of tracked shots on a single day in England. This correlated to 4,788 rounds played (England), eclipsing the previous daily record in the country by over...

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Posted on March 23, 2021
Golf Technology

Toptracer, the world’s leading ball-tracing technology, today unveiled “Driving Challenge,” which taps into golfers’ insatiable desire to drive longer and straighter. “Driving Challenge” joins a robust line-up of game options at its 350 Toptracer Range locations worldwide.  Toptracer is on a crusade to grow the game through bold, innovative technology and gamifying the range experience. Toptracer’s “Driving Challenge” allows golfers of all skill levels to “grip it and rip it” in a risk vs. reward nine-hole game scoring both distance and...

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Posted on March 8, 2021
Golf, Golf Equipment, Golf Technology

PowaKaddy, the world’s leading electric trolley company, is continuing to drive innovation forward and raising the bar for technological advancements as it unveils details of its new and improved 2021 product offering.  Featuring a raft of pioneering features and new design aspects, this high-tech collection puts a premium on intelligence and simplicity of use.  “Our electric trolleys and products have evolved significantly over the last 40 years and continue to sit at the cutting-edge of the industry,” commented PowaKaddy CEO, David Catford....

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Posted on March 2, 2021
Golf Technology

Shot Scope, the industry-leader in performance tracking and GPS technology, has today been announced as the latest Troon ‘Preferred Retail Partner’. The new alliance will provide Troon customers and members with special access to Shot Scope products designed to enhance on-course performance tracking and game management. Troon provides first-class golf experiences to thousands of players at nearly 600 locations around the globe and will utilise Shot Scope’s established international footprint to further enhance that experience with innovative game management technology and...

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